FRUKT è un panificio e caffè specializzato di Turku, Finlandia, con packaging progettato da Tomi Lepp ä nen Studio.

FRUKT is facing a question: how to stand out on the shelves of specialty coffee shops while maintaining their recognizable minimalist beauty?

The solution is to utilize the oldest graphic design: make the logo bigger!

The logo design around the packaging is clearly visible from a distance and more attractive, filling the shelves with different words and letter combinations.